Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines to improve organic rankings. It shows the URL of a particular website page.

Here are some key components of technical SEO:

• Website Speed: It ensures that your website loads quickly i.e. crucial for both user experience and search engine rankings. Technical SEO involves optimizing images, minifying CSS and JavaScript files, leveraging browser caching, and using content delivery networks (CDNs) to improve website speed.
• Mobile-Friendliness: With the increasing use of mobile devices, search engines prioritize mobile-friendly websites. Technical SEO involves implementing responsive web design, optimizing viewport settings, and ensuring that mobile versions of your website offer a seamless user experience.
• Crawlability and Indexability: Search engines use web crawlers to discover and index web pages. Technical SEO involves optimizing your website’s structure, internal linking, and navigation to ensure that all pages are easily accessible to search engine crawlers.
• Site Architecture: A well-organized site structure helps search engines understand the hierarchy and relationship between different pages on your website. Technical SEO involves optimizing URL structure, using breadcrumbs, and creating XML sitemaps to improve site architecture.
• HTTPS and Security: Security is increasingly important for both users and search engines. Technical SEO involves implementing HTTPS encryption, securing your website against malware and hacking attempts, and ensuring that your website follows best practices for security.
• Structured Data Mark-up: Structured data mark-up helps search engines understand the content of your website better and can lead to rich snippets in search results. Technical SEO involves implementing schema.org markup to provide search engines with additional context about your content.
• Canonicalization: Canonical tags are used to prevent duplicate content issues by specifying the preferred version of a web page. Technical SEO involves implementing canonical tags correctly to consolidate link equity and avoid penalties for duplicate content.
• Robots.txt and XML Sitemaps: Robots.txt files and XML sitemaps are essential tools for controlling how search engines crawl and index your website. Technical SEO involves optimizing these files to ensure that search engines can efficiently discover and understand your website’s content.

By addressing these technical aspects, you can improve your website’s search engine rankings, increase organic traffic, and provide a better experience for users.