On-page: SEO refers to the practice of optimizing individual web pages to rank higher organically and earn even more relevant traffic on Search Engine Result Pages (SERPs). It generally involves various elements that you can control directly on your own website to improve its visibility and relevance to search engines. However, some key aspects of on-page SEO are mentioned below :

• Keyword Optimization: It requires an individual to place relevant keywords strategically throughout one’s content, including in titles, headings, meta descriptions, and body text so that more people find your website in search engines.
• High-Quality Content: Creating valuable, engaging and informative content that satisfies user intent and provides solutions to their queries.
• Meta Tags: Optimizing meta tags such as title tags, meta descriptions, and meta keywords in order to accurately describe the content of the page to search engines and users.
• URL Structure: Ensuring that your URLs are concise, descriptive, and include relevant keywords.
• Internal Linking: Linking to other pages within your website using relevant anchor text to improve navigation and distribute link equity.
• Image Optimization: Optimizing images by using descriptive file names, alt text, and captions to improve accessibility and search engine visibility.
• Page Speed: Ensuring that your web pages load quickly, as page speed is a ranking factor and impacts user experience.
• Mobile-Friendliness: Designing and optimizing your website to be responsive and user-friendly on mobile devices, as mobile-friendliness is also a ranking factor.
• Schema Markup: Implementing structured data markup to help search engines better understand the content of your pages and display rich snippets in search results.
• User Experience (UX): Providing a positive user experience by organizing content logically, improving readability, and optimizing for usability.